We have on multiple occasions covered e-sport tournaments for casino blogs. We do it by setting up a task force of e-sport interested writers and editors, all in multiple languages. Their first task is to write articles that can be posted before the event, to create buzz. Their second task is to cover the actual matches. They are given time slots when they needed to watch the game streams and publish the texts. An editor, in each language, is standing by ready to proofread and quality check. The outcomes are always a success. Covering e-sport events makes it possible for betting companies to introduce their services to otherwise hard to reach demographics.